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Don’t Let it Overwhelm You

We’re in the holiday season, and I hope it’s finding you well!

As you know, though, my team and I meet and discuss all manner of things, both personal and professional, with clients simply in the course of doing business, and more and more often, as 2020 grinds on, the biggest challenges we’re seeing is the hardest to deal with:  fatigue.

A “two week” lockdown to flatten the curve has become a seemingly never-ending process, and even the most astute business owners I work with are simply exhausted from the sheer willpower that has been needed to “make it through” 2020.

So while this email isn’t necessarily about “tactics” you can use, it is about one thing I want every one of my clients to do:

Keep going!

As we begin the last few hurdles to 2021, I’ve got one message:   Just. Keep. Going.

I get it – We’re all exhausted from “pivoting” and “falling forward,” talk of the “new normal,” and a drawn out and contentious presidential campaign, but if you think of the incredible amount of work you’ve done this year, the simple fact is you’ve done years’ worth of evolving as a business owner in less than 8 months. 

I’m proud of what my team has done and you should be proud of what yours had accomplished, too. 

So let’s talk about a couple things really quickly…

First of all, no matter how “pooped” you are about the pandemic, it’s not going away anytime soon, AND you’ve adapted a lot in these last months. 

Now what? 

Well, now, at the end of the year, you need to think about what you want from your business in 2021.  Not to worry, I’m not going to push you for a lot of goals and numbers and percentages, but I am going to ask you to think about things that you really didn’t like this year in your business, because right now, you have the chance to change how those impact you in 2021.

Was it hard to find good people this year?  Yes it was!  On the other hand, one of the most astute observations one of my clients made was that he had focused on “good people” for too long to do jobs in his business that “average people” could do … with great training.

He’s redesigned his hiring and training processes to do just that.

We’ve seen similar creativity being used by nearly all of our clients this year, whether it was about finding new markets, maximizing returns, minimizing contact, or simply fighting to stay open for business. 

You can make it.

You already have made it. 

2021 isn’t going to be easy, but it’s nothing we already haven’t handled. 

Just. Keep. Going.